And it takes time and effort to design, print and install a new one, and the cost of updating is getting higher and higher and the biggest problem is it's a static "silent salesman", it has less eye-catching, it can't affect your customer's mood too much. The static signs are simple and their initial cost are low, however the problem is only one message can be showed at a time. Traditional signs like posters and banners have been around for a long time, they were the best option for business owners and advertisers to advertise & market their products and service.
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